Having spent the last 15 years in marketing, Alicia has worked with a wide range of organisations – from startups to big corporates – assisting in brand and product development as well as growth strategies.

Alicia was also the co-founder of the parenting app Kiindred, a digital ecosystem originally designed to assist the modern-day parent, providing expert guidance and inspiration for parents with children 0-4 years. With 3 beautiful kids, Alicia has great passion and energy for supporting the modern-day parent so that they can not only enjoy being a parent but also their new identity. She believes that parenting comes with so many pressures and unknowns and early support / intervention is vital for both the physical and emotional self.

Alicia’s goal working for Gidget Foundation Australia is to use her creative and strategic marketing strengths for good, to enable a better outcome for all parents during their perinatal journey. "The more awareness we can bring to PNDA, the more we can help those parents that are in need".