Having spent the last 15 years in marketing, Alicia has worked with a wide range of organisations – from startups to big corporates – assisting in brand and product development as well as growth strategies.
Alicia was also the co-founder of the parenting app Kiindred, a digital ecosystem originally designed to assist the modern-day parent, providing expert guidance and inspiration for parents with children 0-4 years. With 3 beautiful kids, Alicia has great passion and energy for supporting the modern-day parent. She believes that parenting comes with so many pressures and unknowns and early support is vital for both the physical and emotional self.
Alicia’s goal is to use her creative and strategic marketing strengths for good purpose and enable a better outcome for all parents during their perinatal journey.